Gubi - GMG chaise longue lounge chair

GUBI GMG CHAISE LONGUE CHAIR.

Design by Gretta M. Grossman.

The Gubi GMG Chaise Longue is a combination of Scandinavian design traditions with American influences - the Swedish-born Grossman was inspired by the bright and open living spaces in Southern California. The smoothly shaped chair rests on slender metal legs and reflects the natural curves of the body and adds a relaxed feel to any living room, lobby or reading area.

Typical of Grossman's work, the GMG Chaise Longue is both refined and full of character.

Color: White shell and Black steel base.
Length: 148 cm Width: 64 cm Height: 84 cm. Seat height: 31 cm. Backrest height: 58 cm.
Frame Shell material: Solid pine and plywood
Fabric cover: Dedar - Karakorum 001(42% wool, 33% viscose, 24% cotton, 1% polyamide)
Abrasion resistance: 40,000 Martindale
Base leg thickness - material: 1,2 cm powder coated steel bar.
Weight: 20 kg.

About the designer: 

Greta Magnusson Grossman (1906–1999) had a very fruitful career spanning 40 years on two continents: Europe and North America. Her achievements were numerous and included industrial design, interior design and architecture. In 1933, after successfully completing her fellowship at the renowned Konstfack University College of Arts, Crafts and Design, in Stockholm, she opened her own Studio, a combined shop and workshop. In the same year, she married jazz musician Billy Grossman, with whom she later immigrated to the United States and settled in Los Angeles. In the 1940s and 50s, Greta Magnusson Grossman exhibited her designs in museums around the world, including MoMA in New York and The National Museum in Stockholm.

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Greta Magnusson Grossman (1906-1999) maintained a prolific forty-year career on two continents: Europe and North America and operated as mover and shaker in the male dominated world of mid-century modern design. Her achievements were many and encompassed industrial design, interior design and architecture. In 1933, having successfully completed her fellowship at the renowned Stockholm arts institution, Konstfack, she opened Studio, a combined store and workshop in Stockholm. During the same year Greta M. Grossman married jazz musician, Billy Grossman with whom she later emigrated to the United States, settling in Los Angeles.

Upon their arrival in California in 1940, Grossman opened a well publicized shop on Rodeo Drive, where she was among the first to bring the Scandinavian modern aesthetic to southern California's burgeoning modernist scene. Her unique approach to Swedish modernism was an instant hit in Los Angeles and soon she attracted celebrity clients, including Greta Garbo, Ingrid Bergman, Joan Fontaine, Gracie Allen and Frank Sinatra and it was not long before she began appearing alongside the likes of Charles Eames and Isamu Noguchi. 

While Grossman is the architect behind more than 15 homes spanning the globe from California to Sweden, she is most noted for her industrial designs where the Gräshoppa Floor Lamp and Cobra Table Lamp belongs to the most famous works.

Through the 1940's and 50's Grossman exhibited her designs at museums worldwide, including MoMA in New York and The National Museum in Stockholm. Yet inexplicably, following her retirement in the late 1960's Grossman’s name all but disappeared from the design landscape.